[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text][dropcap]I[/dropcap]n a recent training with office managers, we reviewed one of the most important and hardest areas to figure out for any business – people! Fortunately, the most effective management techniques often involve doing less and not more.

Command and control management is not the way to lead a business. Much of it comes down to how we view others and what is in our power – our “locus of control.” Someone with an internal locus of control believes they can influence events and their outcomes; an external locus of control blames outside forces for everything. To illustrate this idea, in his excellent and data-driven book Good to Great, Jim Collins outlines the window and mirror principle and compares what he calls a Level 5 Executive to a Level 4. The comparison is relevant for dentists and how they view themselves as leaders. All too often executives fall into the trap of ego and self-serving bias.

[x_blockquote type=”left”]Self-serving Bias: “Any cognitive or perceptual process that is distorted by the need to maintain and enhance self-esteem, or the tendency to perceive oneself in an overly favorable manner; the belief that individuals tend to ascribe success to their own abilities and efforts, but ascribe failure to external factors.”[/x_blockquote]

The Window and Mirror Principle

Level 4 leaders and Level 5 leaders share many of the same achievements. Both are extremely competent leaders who stimulate performance towards higher standards. They rally teams to pursue a clear vision and to attain or exceed goals. The significance occurs in how the leaders view their efforts compared to other employees.

[x_image type=”thumbnail” float=”none” src=”https://elevatepractices.com/wp-content/uploads/2017/06/dentist-look-in-the-mirror-e1498582141601.jpg” info=”none” info_place=”top” info_trigger=”hover”]
If a Level 4 were to a leave a company, they would not be surprised by poor performance. They would “look out the window” and point to all of those who are at the company and the fact that the Level 4 is no longer there. “Of course, no surprise that the company isn't doing as well – I am no longer there” would be the Level 4 response. Alternatively, when things are going well, the Level 4 looks in the mirror and believes he or she is responsible for such achievements. “You did it again” is the thought. Level 4s would feel validated if the company did worse after they left.

Level 5s do the opposite. According to Collins' results, Level 5 Leaders attribute success to luck. As the saying goes, “The harder I work, the luckier I get.” Collins found they have a paradoxical combination of professional will and humility. When results were lackluster, the Level 5 would look in the mirror and figure out what they needed to change. Their stoic resolve and determination led them to change what was in their sphere of influence, what they could control. With positive results, the Level 5 would point out the window and attribute success to all of the great people they worked with. Level 5s hire people smarter than them and delegate to achieve superior results. If a Level 5 were to leave the company, they would hope the company was set up to continue to perform well.

The Level 5 Dentist

The application to dentists should be obvious. We often see that dentists believe they are revenue generators whereas every other team member is a cost. It's as if the quarterback makes all the plays and the rest of the team just gets in the way. With such an ego, it is difficult to be a team player. You need to hold yourself to the same high standard as you would any other team member. You are not exempt because of your position or education. Show up on time for daily huddles, hold weekly or monthly team meetings, and serve others. Recognize that positive results come from the team's combined efforts.

No patient walks in the door without a team member's effective phone skills, payment wouldn't be collected with no one asking, and dentistry is much harder when you have to do cleanings, or without an assistant. If you think your team members aren't great, you hired them – and for some reason you aren't firing them. Take responsibility. The results you are getting are due to the systems and processes you have in place. It's a team effort and you can be a Level 5. Attribute success to the team and look in the mirror when results are not meeting your goals. [/cs_text][x_share title=”Share this Post” share_title=”” facebook=”true” twitter=”true” google_plus=”true” linkedin=”true” pinterest=”false” reddit=”true” email=”false” email_subject=”Hey, thought you might enjoy this! Check it out when you have a chance:”][x_author title=”About the Author” author_id=””][/cs_column][/cs_row][/cs_section][/cs_content]

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LACY HILL

DIRECTOR OF ACCOUNTS RECEIVABLE

Lacy Hill brings over 13 years of experience in the dental field, with specialized expertise in insurance aging and doctor credentialing. Her attention to detail and deep understanding of dental office operations make her an invaluable asset to the practice. Lacy is proud to serve her community with integrity and professionalism.

Outside of work, she enjoys spending time with her husband and their three children. Lacy is also actively involved in her church’s youth program, where she is passionate about mentoring and supporting young people.

MASON GARDNER, CPA

DENTAL ACCOUNTANT

Mason Gardner, CPA, CMA, CFM, is a seasoned financial executive with over 25 years of experience in both public and private accounting. As a former Chief Financial Officer and a licensed CPA, Mason has built a career distinguished by strategic leadership, operational excellence, and financial integrity. He also holds credentials as a Certified Management Accountant (CMA) and is Certified in Financial Management (CFM), bringing a comprehensive approach to corporate finance and strategic planning.

In addition to his extensive accounting background, Mason has significant experience in real estate.  He regularly advises clients on entity structuring, tax planning, and business acquisitions, helping entrepreneurs and business owners make sound financial decisions that consider tax optimization as they align with long-term goals.

Mason is an accomplished entrepreneur, owning and operating multiple businesses, including successful dental practices. His hands-on business ownership experience gives him a unique understanding of the operational and financial challenges faced by growing companies.

Outside of his professional endeavors, Mason enjoys spending time with family, boating, adventure biking, mountain biking, ranching, and working on home improvement projects.

JOSH HURST, CPA

DENTAL ACCOUNTANT

Josh Hurst holds a Bachelor of Science and a Master’s Degree in Accounting with honors, as well as a Master’s in Business Administration. A licensed Certified Public Accountant in the state of Utah, Josh brings over nine years of experience in public accounting, having advanced to the role of manager at Hinton Burdick, the largest CPA firm in Southern Utah.

Josh specializes in tax planning and entity structuring strategies that legally minimize tax liabilities. He also has deep expertise in business valuation and litigation support services. His work spans a wide range of industries, including construction, retail, real estate, manufacturing, and professional services.

In addition to his accounting practice, Josh is a serial entrepreneur who owns and operates three other businesses, providing him with firsthand experience and unique insight into the challenges and opportunities faced by business owners.

He is an active member of the American Institute of Certified Public Accountants (AICPA) and the Utah Association of Certified Public Accountants (UACPA).

DAVID GERTSCH, CPA

DENTAL ACCOUNTANT

David Gertsch earned both his Bachelor of Science and Master’s Degree in Accounting with honors from Southern Utah University. With over nine years of experience as a Certified Public Accountant, David began his career at Deloitte & Touche—one of the prestigious “Big Four” accounting firms—where he quickly rose to the position of manager.

Throughout his career, David has provided auditing and accounting services to major resort and casino operations across Nevada, Pennsylvania, Missouri, Louisiana, and California. His expertise extends to internal control evaluations, SEC audits and reviews, IPO readiness, budgeting, financial statement preparation, business planning, and general management consulting.

David has worked with a wide range of clients including casinos, hotels, gaming manufacturers, REITs, medical and dental practices, retailers, law firms, pharmaceutical companies, and other diverse businesses. His experience spans organizations of all sizes—from Fortune 500 companies to local governments and small businesses.

As the founder of HGG Advisors, David now focuses his practice on serving professional service firms. He is a licensed CPA in both Nevada and Utah and is an active member of the American Institute of Certified Public Accountants (AICPA) and the Utah Association of Certified Public Accountants (UACPA).

In addition to his client work, David regularly leads internal trainings and workshops at Deloitte, HintonBurdick, and HGG Advisors. Committed to both professional excellence and community service, he looks forward to building trusted partnerships and delivering impactful results for your organization.