Increase Your Profits.
Scale Without Stress.
Elevate Your Practice.

Run your dental practice like a business — without giving up control. We integrate your accounting, team training, operations, and marketing into one seamless system, so you can grow with clarity and confidence.

Used by dentists across the U.S. to simplify growth and stay 100% independent.

⭐⭐⭐⭐⭐

You Own the Practice.
But It Shouldn’t Own You.

Accounting
Where's the money?

You’re working full-time — but you still don’t know if you’re really profitable. That’s not growth. That’s gambling.

Operations
What's the system?

If your practice depends on you to explain how everything works, you don’t have systems — you have stress on repeat.

Control
Where's the freedom?

You built the practice for freedom — but now it feels like you can’t step away without everything falling apart.

Team
Who's doing what?

If your team can’t make decisions without you, you don’t have a team — you have a daycare.

Marketing
What's actually working?

If you’re spending money but don’t know what’s driving results, it’s not marketing — it’s guessing.

Insight
Where's the clarity?

You’re making high-stakes decisions without the data or insight to know what’s working — and what’s holding you back.

You Bring the Vision.
We Bring the Systems.

At Elevate Practices, we’ve sat in your chair — literally.

Our team includes experienced dentists, CPAs, marketers, and operators who understand what it’s like to run a busy practice and feel stuck.

We’ve helped practices across the country escape the daily chaos, take control of their numbers, and build businesses they actually enjoy running.

Elevate Clients

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Industry Average

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Here’s How You
Elevate Your Practice.

1. Assess

We evaluate your accounting, team, operations, and marketing — so we know exactly what’s holding you back and where to focus first.

2. Align

Together, we create a growth roadmap customized to your goals, team structure, and stage of practice.

3. Accelerate

We implement the plan alongside your team — tracking progress, optimizing systems, and helping you build a profitable practice.

“Elevate Practices helped us dial in on an efficient plan of action.”
– Dr. Argyle

Without Systems, You Struggle.
With Them, You Scale.

Without a Clear Plan...

With the Right Systems...

Real Results from
Real Practice Owners

"I’ve worked with Elevate Practices for over 10 years. They’ve been in the details of all 4 practice acquisitions, staff training and day-to-day operations. Accounting is efficient and very organized. We weekly use their training material for our team solutions' meetings. Most of all, my office managers love the support that is offered."
Dr. Clayton Cook
"We came into our office acquisition with a laundry list of items that we wanted to get done, but couldn't decide where to begin. Elevate Practices helped us dial in on an efficient plan of action.

"From there, they have helped with accounting, insurance, marketing, website management, coaching, and team training. They provide high quality services at a reasonable price (no 'dental tax'). Highly recommend."
Dr. Argyle
"Elevate Practices has been very helpful when it comes to monitoring the health of my practice in real time. They help me diagnose the areas of my practice that are bogging down revenue and provide solutions to fix them. They are a great team to work with. Highly recommended."
Dr. Freeman
Everything You Need to Grow
In One Place.
Replace multiple vendors with a partner that treats your practice like a business system, all while saving money with improved offerings.

Accounting

Know your numbers. Get accurate books, tax-ready financials, and profit clarity to make smart decisions.​

Team

Build a team that’s aligned, accountable, and empowered to take ownership.

Operations

Streamline your systems and daily flow so your practice runs without chaos.

Marketing

Attract, convert, and retain patients with marketing that actually works.

A Partner Who Understands
Both Dentistry and Business

Founded by dentists and business experts,
Elevate Practices exists to help solo practitioners compete with DSOs.

Chris R. Brown
MBA, PhD

Armed with an MBA, PhD, and real-world experience scaling dental practices, Chris guides owners in turning their vision into well-run, profitable businesses.

Dr. Aaron Salmon
DDS

Aaron owns a $2M+ practice with an associate and is currently expanding to 13 operatories, bringing real-world insight to dentists ready to scale.

David Gertsch
CPA

David has over 20 years of experience working as an accountant, 9 at one of the "big four" accounting firms, and the last 11 years working with dentists.

Mason Gardner
CPA

A former Big Four accountant and dental practice owner, Mason helps dentists keep more of what they earn through proactive, legal and tax strategies.

Elevate Services

Profit Builder

$ 1999
99/mo
Monthly
  • Dental Accounting
  • Payroll Processing
  • Elevate Bookkeeping
  • Financial Statements
  • Dashboard and Graphs
  • Tax Planning Strategies
  • Business Taxes Included

Growth Engine

$ 2499
99/mo
Monthly
  • Elevate Marketing System
  • Dental Marketing Website
  • Hosting, Security, Updates
  • Website Chatbot
  • Profit Builder included
Popular

Practice Optimizer

$ 2999
99/mo
Monthly
  • Insurance Verification
  • Patient Aging
  • Insurance Aging
  • Growth Engine Included
  • Profit Builder Included

LACY HILL

DIRECTOR OF ACCOUNTS RECEIVABLE

Lacy Hill brings over 13 years of experience in the dental field, with specialized expertise in insurance aging and doctor credentialing. Her attention to detail and deep understanding of dental office operations make her an invaluable asset to the practice. Lacy is proud to serve her community with integrity and professionalism.

Outside of work, she enjoys spending time with her husband and their three children. Lacy is also actively involved in her church’s youth program, where she is passionate about mentoring and supporting young people.

MASON GARDNER, CPA

DENTAL ACCOUNTANT

Mason Gardner, CPA, CMA, CFM, is a seasoned financial executive with over 25 years of experience in both public and private accounting. As a former Chief Financial Officer and a licensed CPA, Mason has built a career distinguished by strategic leadership, operational excellence, and financial integrity. He also holds credentials as a Certified Management Accountant (CMA) and is Certified in Financial Management (CFM), bringing a comprehensive approach to corporate finance and strategic planning.

In addition to his extensive accounting background, Mason has significant experience in real estate.  He regularly advises clients on entity structuring, tax planning, and business acquisitions, helping entrepreneurs and business owners make sound financial decisions that consider tax optimization as they align with long-term goals.

Mason is an accomplished entrepreneur, owning and operating multiple businesses, including successful dental practices. His hands-on business ownership experience gives him a unique understanding of the operational and financial challenges faced by growing companies.

Outside of his professional endeavors, Mason enjoys spending time with family, boating, adventure biking, mountain biking, ranching, and working on home improvement projects.

JOSH HURST, CPA

DENTAL ACCOUNTANT

Josh Hurst holds a Bachelor of Science and a Master’s Degree in Accounting with honors, as well as a Master’s in Business Administration. A licensed Certified Public Accountant in the state of Utah, Josh brings over nine years of experience in public accounting, having advanced to the role of manager at Hinton Burdick, the largest CPA firm in Southern Utah.

Josh specializes in tax planning and entity structuring strategies that legally minimize tax liabilities. He also has deep expertise in business valuation and litigation support services. His work spans a wide range of industries, including construction, retail, real estate, manufacturing, and professional services.

In addition to his accounting practice, Josh is a serial entrepreneur who owns and operates three other businesses, providing him with firsthand experience and unique insight into the challenges and opportunities faced by business owners.

He is an active member of the American Institute of Certified Public Accountants (AICPA) and the Utah Association of Certified Public Accountants (UACPA).

DAVID GERTSCH, CPA

DENTAL ACCOUNTANT

David Gertsch earned both his Bachelor of Science and Master’s Degree in Accounting with honors from Southern Utah University. With over nine years of experience as a Certified Public Accountant, David began his career at Deloitte & Touche—one of the prestigious “Big Four” accounting firms—where he quickly rose to the position of manager.

Throughout his career, David has provided auditing and accounting services to major resort and casino operations across Nevada, Pennsylvania, Missouri, Louisiana, and California. His expertise extends to internal control evaluations, SEC audits and reviews, IPO readiness, budgeting, financial statement preparation, business planning, and general management consulting.

David has worked with a wide range of clients including casinos, hotels, gaming manufacturers, REITs, medical and dental practices, retailers, law firms, pharmaceutical companies, and other diverse businesses. His experience spans organizations of all sizes—from Fortune 500 companies to local governments and small businesses.

As the founder of HGG Advisors, David now focuses his practice on serving professional service firms. He is a licensed CPA in both Nevada and Utah and is an active member of the American Institute of Certified Public Accountants (AICPA) and the Utah Association of Certified Public Accountants (UACPA).

In addition to his client work, David regularly leads internal trainings and workshops at Deloitte, HintonBurdick, and HGG Advisors. Committed to both professional excellence and community service, he looks forward to building trusted partnerships and delivering impactful results for your organization.